In the summer of 2001 I acquired the Honeydrop brand from Orion Anthony and the Fall 2002 collection was my first season launch. In the fall of 2001 I hired Nicole La Greca to work with me on the design of the Fall 2002 collection and beyond.
Honey was established in 1992 as one of the first female baby t-shirt brands, in 1999 the company changed its name to Honeydrop. The brand evolution saw the company grow from a female t-shirt brand to a full-fledged streetwear brand.
The Fall 2002 collection focuses on the strength of the Honeydrop tops, and introduced key bottoms and outerwear. For the fall season I introduced a company and product information sheet that was sent to retailers and commissioned sales representatives talking about the brand history, themes and fabrications. Here is the link: Company and Product Knowledge Fall 2002