Xintiandi Style Mall Opening & Fashion Show Nov 16, 2010

16 11 2010

This post is a live post in regards to the new Xintiandi Style shopping Mall that opened in of all places Xintiandi, Shanghai.  Yesterday when I was in Xintiandi I noticed that there was a runway two blocks long from one end of Xintiandi to the other.  Below is a preview of the runway set up yesterday:

Xintiandi Style Runway Setup

After walking the runway, I decided to check out the mall… It looks fancy, sharp and classy.  I am sure it is expensive but the major challenge in Shanghai these days are there are many malls opening this fall alone.  The Xintiandi Style mall appeared to be 80% full with tenants but there were only a few people wondering throughout with most of the people not carrying bags from recent purchases.

Today I was back in Xintiandi for lunch and noticed further developments with the stage and decided it would be best to ask a staff member when the show would begin.  I was advised the show would begin at 2:00pm and it now was 1:40pm, so I decided to stick around to catch the action.  One problem is I had no camera with me, so the photos you are about to see are from my iPhone 3.

Xintiandi Style - View towards the new mall and stage

Xintiandi Style - Runway street crossing

VIP Entrance Staff and Security

The drinks that no one touched

VIP Sitting and Center Stage

Harley Davidson - Ride On - Show Opening

The Models - Kids take to the runway

 

Models - Son and Mom

 

Models on Runway

 

Models - Runway

 

Models - Runway

 

Models - Runway

 

Models - Runway

 

Models - Runway

 

Models - Runway

 

Models - Runway

 

The Runway from a models perspective

The show was long and after 20 minutes I decided it would be best to get back to work and share the action with you.

 

Always the best from Xintiandi in Shanghai to you…

 

 

 

 

 

 

 

 

 

 





Fabric markets

11 08 2010

I am writing about the fabric markets that have the attraction of designing and/or making your own products.  It is true that you can do both but be aware:

1)      Fabric markets are not tailors; they are sales people who have sales aids that are called tailors.  Really we are all tailors; it is taking your basic measurements.  For tops or jackets the measurements are: neck, shoulder, chest, waist, hip, front length, front chest, back, arm length and if it’s fitted they should also measure your bicep, forearm and wrist.   A tailor would also look at your body type and variances with our unique bodies.

2)      A style consultant is required to assess a person’s body type and personality, what really drive me nuts is when a foreigner is in Shanghai at the fabric markets and asks a sales person (tailor aka sales aid) a question about the style.   The individual they ask usually has never left China and has only seen pictures of other countries and is not in the business of style advice.

3)      Your fit is not their fit… In tailor markets there really is only one fit and it’s they’re fit… which I have noticed is never my fit.    I would call the fit a casual to classic fit, which is roomier with more allowance for error.  This is ok if this is the fit you desire.   For bottoms I noticed the standard rise on a men’s pant is 8.5 Chinese inches when I wear a 6.5 inch rise.  That is a huge difference in how high the pants will site on your hips.

4)      Measurements, did you know that there is a different measurement type in China Fabric markets?  This measurement is called Chinese inches which are different from North America inches.  Usually this measurement is used in smaller local factories, tailors, and sales offices.

  1. The great news is the Millimeters and Centimeters are the same and can be used a reference for measurement.  3.9 cm is equal to 1 Chinese inch (3.9cm), 10.5cm is equal to 3 Chinese Inches (3.5cm), and 34cm is equal to 10 Chinese inches (3.4cm).  67.4cm is equal to 20 inches (3.37cm).  134cm is equal to 40 Chinese inches (3.35cm).  So what we discover is there is no actual conversion type for cm or mm to Chinese inches.
  2. For traditional North America Inches to Chinese the measurements are, 13 1/8” (inches) is equal to 10 Chinese inches.  26 ¼” is equal to 20 Chinese inches.  39 3/8” is equal to 30 Chinese inches.   What we discover is there is 1.3125 North America Inches in a Chinese Inch.

5)      CSR (Corporate Social Responsibility), if you go to a fabric market, you maybe purchasing based on price, if it is price motivated you may be using child labor.  The fabric shop will utilize a maker (individual/factory) based on price.  Since it is one, two or three units you are purchasing it is easy to give to an individual sewer who will take home to sew.  During this process she/he may have children who participate in making the garment.  But in that country this maybe normal practice and maybe better than having the child beg for money or sell products on the street.

I have heard many horror stories from the fabric markets, but then again I have friends who are happy with the quality and fit of their purchases from the fabric markets and return on a regular basis for similar types of products.  I also know in-experienced foreign tailors and online B2C e-commerce sites who use the fabric markets to make (manufacture) their products for overseas clients.  As a trained professional I can notice the poor workmanship and finishing but for some clients the quality will suffice for the price they paid.

Another option is to go to more expensive fabric sales, tailors, style consultants who have an independent office and specialize in garment manufacturing.   These specialized tailors may utilize actual sewing factories.  The price for a specialized quality product can be three to four times the price you will pay in the fabric markets but you usually get a better quality fabric, fit, finishing, trims, and experience.

I own a style consultation and custom tailor business called Jeffrey Living that is based in Shanghai, China. I have made tailored products for clients in Canada, USA, and Malaysia with hand selected fabrics from Italy, Japan and China.   I also hand-pick the trims and garment finishing.  I work with legit superior quality factories with a of age work force and proper working conditions.   I have worked in the fashion business and Asia for over 20 years.  This is what I do out of a mad passion for fashion.

You can see more of my products on Daft Shopping, http://www.daftshopping.com/?type=all&category=32 or on my Flickr page, http://www.flickr.com/photos/jeffreyliving/.  You can contact me directly about your needs or interests, my email is jeffreyliving@gmail.com.

If you have any comments you would like to add please leave below.





Louis in Mainland China

16 05 2010

I couldn’t help but notice that the new Louis Vuitton store had finally opened on Huahai Road in Shanghai and to celebrate the opening there was a line up a dozen people strong that wouldn’t go away.

New Louis Vuitton store - line up - Huahai Road, Shanghai

I really liked their window, which is featured in the photo below:

Louis Vuitton store window - Huahai Road, Shanghai

I wonder if they are curious onlookers or real shoppers?  One thing for sure Louis has its game on, every time I walk by a Louis store in Mainland China its busy and their branding is executed with a confidence similar to their products.

In addition to the new opening on Huahai Lu (Road) they are renovating their flagship store on Nanjing Xi Lu (West Road).  See below photos:

Louis Vuitton Flagship packaging

Louis Vuitton Flagship packaging - Head-on

If you would like to share anything about Louis, please leave a comment… Happy shopping








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