Choosing the identity and building the brand, part of the processes…
Source the Globe logo, identity and motto
August, 2010 - Home Page
Choosing the Name
Why I choose SourceTheGlobe.com as the name? Because it was easy to remember and was key words that most people around the world would understand. Well looking for names I also registered the following domains:
- SourceTheGlobe.com
- SourceTheGlobe.net
- SourceTheGlobe.org
- SourceTheGlobe.cn
- TheGlobeSource.com
I was also considering other possible business names and registered the following domains:
- Ropario.com
- Garmint.net
- Manutrends.com
I also felt it was important to have names relating to my industry so I registered:
- Cottonsourcing.com
- Denimsourcing.com
- Decorativesourcing.com
- Trimsourcing.com
- Washsourcing.com
- Mexicandenim.com
- Fashionsourcing.net
- Americadenim.net
- Canadadenim.net
- Chinadenim.net
If you are interested in purchasing any of the unused domain names, let me know?
Company Motto
Choosing the company motto, in time we have seen the motto change and I believe this is a part of the company growth and maturity; some mottos were and now are:
- Apparel Manufacturing Supply Chain Intelligence
- Online Apparel B2B Global Marketplace
There is a new motto coming soon with the next phase and product release. Even more focused and market specific.
My ideal goal is to have a social responsible company who adds value, gives back and contributes to everyone’s lives who are involved in fashion. You can see our about us page for more information about our vision, core values, quality product, responsible sourcing, community involvement, and our history: http://www.sourcetheglobe.com/home/about_us
Company location
The next question is where the company should be based? I believe the best place for a global supply chain company is Asia and the strongest center is currently Hong Kong, so on September 18, 2008 I registered Source the Globe Limited in Hong Kong. Strategically this also got me closer to the Mainland China development team and largest supply chain. In September, 2008 I also moved to Shanghai, China.
I Choose Shanghai as 85% of the apparel global supply chain is produced in Asia and China leads on a supply and manufacturing scale. As well most countries speak English but in China less than 5% of the supply chain understands English.
Today the SourceTheGlobe.com website is available in English and Chinese. The goal is to continue to expand the languages so it is easy ad friendly for everyone to speak and talk shop in their own language.
Why Source the Globe?
Initial when I was building the company I thought it would cater to many products and categories hence the name Source the Globe. Then I decided to focus on one category where I have 22 years of expertise and have experienced the pain, difficulties and “disconnect” first hand. Now that I was narrowed done to one category (garment manufacturing) I intended to focus on consulting, trending, and global sourcing in Apparel Manufacturing. After many more months I again narrowed my focus to Apparel B2B Supply Chain Management and Global Sourcing.
Supply Chain Management
For supply chain management – How do you manage hundreds or thousands of fabric swatches and/or samples and suppliers every season?
- Do you use a file cabinet?
- If yes do you purge every season or every year? If yes do you keep essential fabrics and trims? How do you store the product information? Is the product information updated regularly? If yes by whom? What if the employee or position changes?
- Do you use Excel and word documents? Or file in folders? Is this purged on a regular or yearly basis?
- Is what you use designed specifically for apparel manufacturing?
- Is it available in multiple languages? Supplier friendly?
Additional supply chain management concerns and the management of suppliers, samples, and product, it is difficult and time-consuming to manage, hence why SourceTheGlobe.com is developed to help with Supply Chain Management by:
- Product type (Apparel, Fabric, Trim, Decorative, Wash, and Branding)
- By product category
- Product name, content and more
- You can also manage your suppliers by:
Location (country, province, city)
Business type
Specialty
Equipment
Capacity
Operation
Building
Personnel
CSR
April, 2009 - Company and Factory Detail
Global Sourcing
Global Sourcing – We help you locate suppliers by:
- Gender
- Region (Country)
- Product Type (Apparel, Fabric, Trim, Decorative, Wash and Branding)
- Product Category
- Product Market
April, 2009 - Search Detail (Detail, Inquire, Workbook, and View Supplier)
There are plenty more tools such as search (extensive possibilities), supplier affiliations, communication, connect, invite, testimonials, feedback, workbook and more.
Now in 2010 we offer off-line consulting, sourcing, procurement, management and online resources for supply chain management and global sourcing throughout the website. If you need more info on SourceTheGlobe.com please let us know?
We are looking for grandfather clients (users who want the system designed for their needs). Let me know if you want a system designed and made for your wants and needs!
Designing the company logo and GUI (Graphics User Interface)
I then utilized two designers to help with the GUI and brand; both designers were based in Shanghai, China. I had an Italian designer/art director work on the corporate GUI and another local designer with international clientele work on the brand identity.
At the time I believe my GUI worked for my needs by high lightening Buyers, Suppliers, Associations and Marts. Also I like the search engine by-product type and pull down. But now I believe it needs a complete overhaul to better communicate the simple functions and educate users about the website possibilities.
The next step was to find a designer and start on the corporate identity which was created with someone who shared my visions. The “S” logo was intended to apply to western and eastern beliefs and has the following elements:
The "S" Logo - all about synergie and flow
- Ying and Yang
- Masculine and Feminine
- Supplier and Buyer
- Association and Member
- Mart and Tenant
- Retailer and Consumer
As I find that it takes a perfect two to tango. As well if you continue the circle you will make an 8 which is considered to be a lucky number in Asia.
Design and Web Development
Now the name was confirmed the next question was how to get the site designed and developed. In 2006 I started looking for development partners in Canada and created a small site which barely represented the ultimate vision but it worked. I was told not to take it to market by a highly respected PR person in the USA as it would only provide trade insights and allow users to copy it. In 2007 I looked for others in North America to work with me on the site development but it was a challenge as I was under financed. So I attempted to look for web developers who were willing to work with equity. I found most were willing to work for 50% equity and 50% cash but that still meant I would need $200K in cash for development.
So in the spring of 2008 I decided to outsource. In March, 2008 I came to Mainland China on technology trade mission, 50% of expenses were paid by me and 50% by the government. We visited Jinan and Chongqing, China. In Chongqing I meet with an individual (Kane Lee) who I immediately connected with. Below is a photo from the Welcome reception in Chongqing.
Welcome reception - Chongqing, China
In the spring of 2008 I sent out RFP (request for pitch) for the websites to two companies and that April I choose Kane’s team in Chongqing to start on the site development.
Some of the development team, celebration cheers (Gambi) and dinner in Chongqing, China. Notice the time stamp on the photo 4:51am PST which is 7:51pm in China
Our first steps were to allocate a project manager (Zhang Le) and chief representative (Me) and approve the I.A. (information architecture) and for me to hand over the wire frames for each page. The wire frames were the page requirements (what and why, needs, wants and desires).
Back in Vancouver I recruited a Chinese born Canadian resident (James Yang) who would oversee the project in Chongqing. We agreed on his responsibilities and remuneration.
The next step was to initiate the project. In May, 2008 I flew to Chongqing to discuss the project scope, time-lines, deadlines, and human resources (who would work on the project). That month we started on the development of the SourceTheGlobe.com website.
In August, 2008 we launched the site but quickly discovered it didn’t work and was not scale able. So within 2 weeks the first Java site was off-line again and back in development. On review of the website requirements and needs James Yang believed that the site was still salvageable but the Chongqing team and I disagreed. James was fired and I replaced James for overseeing the development of the project.
At this stage based on previous experience of the development team we decided to build the platform in Ruby on Rails and set new timetables. The new target for the site release was December, 2008, but was quickly bumped to January, then February which quickly became problematic. I set a final deadline for March, 2009 and the Ruby beta site was finally launched.
By the time we completed the first phases of the site there would be a total of 6 developers working on the project for over 7 man years. I flew to Chongqing over 10 times during the development and implementation, and stayed at the Intercontinental Chongqing for approximately 45 days during the 10 months of building the site. After launching the site that March we continued to test, re-bug and look at improvements to the system.
I kept a log of bugs and site problems which I gave to the project manager on a weekly basis, resolution was given a priority and I was kept abreast of changes and implementations.
Today there are many new functions that are required on the site to keep up with industry demands, changes and business maturity. I am looking for partners who share the vision, passion and who would like to participate in a success filled future.
This month, August, 2010 there are buyers from twenty (2o) countries and suppliers from Fifteen (15) countries on the website. There are over 2600 registered users and the objective is to grow that too ten’s thousands, then hundreds and millions so that everyone involved in manufacturing and purchasing of apparel finds a benefit from the site.
So this is the story behind the company and brand… if you have any comments please leave below, if you are interested in SourceTheGlobe.com please send me a direct message. I can be reached by email at Jeffrey@SouceTheGlobe.com.
This post is in regards to the www.sourcetheglobe.com website which was down for an extended period. In May, 2010 my quarterly service contract with my HK (Hong Kong) hosting provider expired, I decided at the time not to renew my contract as the investment for the renewal of my dedicated server exceeded my available budget and I needed to look at a full re-brand.
Then In June I started to feel the negative effects of not having the site available for existing and new users. So at the beginning of June I began discussing alternative options with my Mainland China hosting provider, www.7×24.cn. 7×24 advised that they now could help me get me my ICP license and that I should fill out the appropriate forms which they supplied to me. We also discussed two new options for hosting:
1) VPS, Virtual Private Server, more affordable option
2) Dedicated server, continue with the previous Mainland China dedicated hosting contract before I was told to move my server to Hong Kong since I did not have an ICP
Within two days I had my ICP number which is now on my website homepage. I decided it would be best to proceed with the VPS as it was more affordable option. The next challenge was getting it up and operational. For 3 weeks we tried to get the VPS properly set up so it could work with the Ruby on Rails back-end. In the end I became frustrated with the VPS, my technical team and my site being down for a prolonged period. So I decided to go with the collocated dedicated server option which was set up within 3 days.
Conclusion is as a new internet business based in Mainland China there are too many frustrations to list. What I am doing with SourceTheGlobe.com is strictly out of my mad passion to connect the garment manufacturing industry by providing supply chain management and global sourcing online in multiple languages. But the business is not sustainable without working, financial partners and key paying users. So if you are interested in the SourceTheGlobe.com business model as a client, investor or partner let me know?
I am writing about the fabric markets that have the attraction of designing and/or making your own products. It is true that you can do both but be aware:
1) Fabric markets are not tailors; they are sales people who have sales aids that are called tailors. Really we are all tailors; it is taking your basic measurements. For tops or jackets the measurements are: neck, shoulder, chest, waist, hip, front length, front chest, back, arm length and if it’s fitted they should also measure your bicep, forearm and wrist. A tailor would also look at your body type and variances with our unique bodies.
2) A style consultant is required to assess a person’s body type and personality, what really drive me nuts is when a foreigner is in Shanghai at the fabric markets and asks a sales person (tailor aka sales aid) a question about the style. The individual they ask usually has never left China and has only seen pictures of other countries and is not in the business of style advice.
3) Your fit is not their fit… In tailor markets there really is only one fit and it’s they’re fit… which I have noticed is never my fit. I would call the fit a casual to classic fit, which is roomier with more allowance for error. This is ok if this is the fit you desire. For bottoms I noticed the standard rise on a men’s pant is 8.5 Chinese inches when I wear a 6.5 inch rise. That is a huge difference in how high the pants will site on your hips.
4) Measurements, did you know that there is a different measurement type in China Fabric markets? This measurement is called Chinese inches which are different from North America inches. Usually this measurement is used in smaller local factories, tailors, and sales offices.
The great news is the Millimeters and Centimeters are the same and can be used a reference for measurement. 3.9 cm is equal to 1 Chinese inch (3.9cm), 10.5cm is equal to 3 Chinese Inches (3.5cm), and 34cm is equal to 10 Chinese inches (3.4cm). 67.4cm is equal to 20 inches (3.37cm). 134cm is equal to 40 Chinese inches (3.35cm). So what we discover is there is no actual conversion type for cm or mm to Chinese inches.
For traditional North America Inches to Chinese the measurements are, 13 1/8” (inches) is equal to 10 Chinese inches. 26 ¼” is equal to 20 Chinese inches. 39 3/8” is equal to 30 Chinese inches. What we discover is there is 1.3125 North America Inches in a Chinese Inch.
5) CSR (Corporate Social Responsibility), if you go to a fabric market, you maybe purchasing based on price, if it is price motivated you may be using child labor. The fabric shop will utilize a maker (individual/factory) based on price. Since it is one, two or three units you are purchasing it is easy to give to an individual sewer who will take home to sew. During this process she/he may have children who participate in making the garment. But in that country this maybe normal practice and maybe better than having the child beg for money or sell products on the street.
I have heard many horror stories from the fabric markets, but then again I have friends who are happy with the quality and fit of their purchases from the fabric markets and return on a regular basis for similar types of products. I also know in-experienced foreign tailors and online B2C e-commerce sites who use the fabric markets to make (manufacture) their products for overseas clients. As a trained professional I can notice the poor workmanship and finishing but for some clients the quality will suffice for the price they paid.
Another option is to go to more expensive fabric sales, tailors, style consultants who have an independent office and specialize in garment manufacturing. These specialized tailors may utilize actual sewing factories. The price for a specialized quality product can be three to four times the price you will pay in the fabric markets but you usually get a better quality fabric, fit, finishing, trims, and experience.
I own a style consultation and custom tailor business called Jeffrey Living that is based in Shanghai, China. I have made tailored products for clients in Canada, USA, and Malaysia with hand selected fabrics from Italy, Japan and China. I also hand-pick the trims and garment finishing. I work with legit superior quality factories with a of age work force and proper working conditions. I have worked in the fashion business and Asia for over 20 years. This is what I do out of a mad passion for fashion.
I am writing about the China (Shanghai) International Textiles, Fabrics & Accessories Exhibition I attended on June 9th, the show ran from June 8th – 10th. The trade show was held at one of the halls at the Shanghai New International Expo Centre. There were four other trade shows held at the same time at this location and they were: China Shanghai International Fashion Production (OEM) Exhibition 2010 put on by the same organizer, 4th International Exhibition for Logistics, Telematics and Transport, Aluminum China 2010, and 104th China Stationary Fair. Transportation was provided from Longyang Road subway station to the Expo centre, see below photo of transportation:
Transportation to the show from the Longyang subway station
Inside the expo centre there were four areas for registration and four entrances to attend each individual trade show. See below photos of registration and entrance:
Fashion registration
Trade show entrance, pick your show
Inside the Textiles, Fabrics & Accessories hall some aisles were busy and others were not, see below photos from the trade show floor:
Main Aisle, one hall to the next
The first aisle at entrance, front to back
The last aisle, front to back
Below are some photos of discoveries in the Textiles, Fabrics & Accessories hall:
Sustainable - recycled PET (Polyester)
Sustainable - Cocotex, environmental and health benefits
Double faced, loose weave
Flannel with Metallic stitch
Crinkle Indigo
Melange Jersey
Baby Phat - Patch embroidery in chenille
3D Embroidery
3D Embroidery, no fill
3D Heat Transfer
Inside the Fashion Production hall there were less people but it was still busy, see below photo from the trade show floor:
Aisle near entrance, front to back
Below are some photos of discoveries in the Fashion Production hall:
Lamb Leather
Polyurethane (PU), fake leather, leatherette
Suiting (value)
Knit fashion top
Woven fashion skirt
Fashion fleece
In China, Guanxi (relationship) building is very important and it is also important to understand the customs and culture of the country see below photo of card presentation:
Two handed card display with bow
It was disappointing to see a handful of booths that were vacant, see below photos of exhibitors who did not show up:
No show exhibitor
No show exhibitor
Like all the smaller shows there are a lot of challenges and it is easy to be disappointed, you need to be a good miner and look for the gems as there are great suppliers to be discovered. There were no areas for fashion trends, news, and/or seminars.
All in all, I took a few hundred photos and gathered information on products for clients, these items will be stored for access on SourceTheGlobe.com in the near future. If you see anything you like or need help with sourcing, developments, procurement, and management please let me know. It is much easier to utilize someone who knows the right suppliers than attempting to train and educate the suppliers that you already have.
My conclusion is it’s another textile and fashion trade fair in China that is held in Shanghai; a few of the suppliers that exhibit in this show do the circuit and exhibit in multiple shows. The show was lacking excitement and energy. It needs something special to give it some staying power.
I am writing about a show that I attended called the 7th Shanghai Textile & Apparel Trade Fair from May 19 – 21st at the Shanghai Mart. The organizers of the show offered foreign attendees up to $1500 USD towards accommodation and travel expenses for attending this show. The show was held over three floors with an additional floor for fashion shows. I attended the show on May 19th, below is a photo from the registration area:
Registration Area
I was advised the ground floor was for OEM but after a complete walk through I only saw a handful of OEM suppliers. The ground floor looked like a Chinese branded show with the option for OEM. But the focus was on the Brands that the manufacturers (wholesalers, designers) were showing. I have noticed more shows are now organizing the show by region (country, province, and/or city) which is helpful to highlight the strength and size of the region but does not help when looking for a particular type of product. Find below a few pictures from the aisle ways on the ground floor:
Ground Floor "Wuxi"
Ground Floor "Hangzhou"
The second floor was divided between fabrics and accessories and a Japan section called J-Mode 2010, highlighting the strengths of brands from Japan. In the fabrics and accessories section I meet a handful of new suppliers and recorded my discoveries that will be featured on SourceTheGlobe.com and reported directly to clients. The J-Mode section had lots of traffic and style. See below photos from J-Mode 2010:
J-Mode 2010 Entrance
J-Mode 2010 aisle way
The third floor was a brand show called Mode Shanghai 2010 that featured brands domestic and international brands looking to create a presence in China. There was lots of activity on this floor and it stood out from the rest of the show.
Mode Shanghai 2010 aisle way
Mode Shanghai 2010 aisle way
In the hallway near the escalators there a brand called “The Thing” was set up and they were screen printing logos onto pieces of paper. As well they had an artist on hand that was hand drawing images of people directly on to recycled bags that were given to existing and new clients. See below photos of “The Thing” promo area:
The Thing Promo Area
The Thing - Artist at work
There was a free lunch which was put on the China International Silk and Women’s Wear Fair 2010, below is a photo from the models and stage:
Lunch Fashion Show
That evening I attended a fashion how put on by an Italian brand called UMM (Underground Music Movement), www.ummclothing.it which was held at Bar Rouge in the Bund. The stage was outdoors and the back drop was the Shanghai Pudong Skyline. The owner expressed he was looking to establish a presence in China as he has distribution set up around the world. Thanks to Gennaro and Vincenzo for a great evening and show.
To conclude this show had very interesting facets like the B-Match area on the ground floor which connected buyers to suppliers in two-hour sections. But I did not find the OEM on the ground floor catered to actual factories but companies that created their own brands that offered their brands as well as OEM. The 2nd floor fabrics and accessories area was very small and most likely only catered to local clientele attending the featured Mode Shanghai and J-Mode 2010 branded shows which were the highlight from this trade fair. If you are looking to enter the Chinese marketplace or looking for a Chinese brand this would be a great show for you to attend or exhibit in. If you have any comments or questions, please leave below or send an email directly to me at Jeffrey@SourceTheGlobe.com. Cheers, happy and successful selling…
I am writing about the China Keqiao International Textile, Fabrics, & Accessories Expo that ran from May 5 – 8th, 2010 in Keqiao, China which is located in Shaoxing, China which is known as the Textile City of China. I arrived into Shaoxing via train from Shanghai on May 6th and attended the show on the 7th, when I got there I had to negotiate with a taxi to take me to Keqiao. It was total Chaos and it was difficult to find a taxi to take me to Keqiao, finally one taxi had two other passengers going that way, so we agreed that I would pay him 50 RMB to take me to my hotel in Keqiao.
The organizer (Shanghai Gehua Exhibition) of the show and the Shaoxing Government provided a free 3 star hotel and transportation back to Shanghai on the 7th. The hotel did not have A/C and it was warm so I slept with my window open the whole night as a cool breeze was refreshing. But the mosquitoes were an issue so I decided it would be best to sleep with the window open but the blinds drawn. Below is a picture of the driveway to the hotel:
New World Hotel - Keqiao, China Entrance Driveway
This was my fourth time at this show; previously I attended this show two times and exhibited another two times. The organizer and government offer free transportation from Shanghai and hotel (4 star) to the show from May 5th through May 7th for all foreigners. All foreigners means anyone holding a foreign passport who wants to attend. I find that 95% of the foreigners they brought from Shanghai are just there for the experience and not industry professionals. I also noticed that the hotel option was also downgraded as my current hotel was now a Chinese 3 star hotel.
On the 7th I was told to be downstairs at 8:30am for a bus ride to the expo from the hotel. At 8:30am there was a handful of people on the bus, at 8:40am I was told the bus departure would be delayed til 9:30am. At this point I decided it would be best to take a taxi to the show, so off to the busy rush hour to flag a taxi. I finally arrived to the show at 9:00am, see below photos from the entrance:
Gala Entrance with balloons all over
Main building entrance
The entrance to registration area was busy with lots of people vying for the free promotional information, see below photo:
Promotional Counter - Everyone wants what is free
When I got to the front the show it was still not open and well I was standing around I noticed a group of students, so I asked that what they were doing at the show. They expressed they were university students from Shaoxing visiting the show for interest. They all wanted a picture with the foreigner, see below photo:
University students at the Expo
When the doors finally opened I noticed that some of the exhibitors still had not opened their booth right near the entrance, see below photo:
Early morning, booths not open
Inside the actual tradeshow it seemed smaller than previous shows; the quality of exhibitors has diminished. I was told it was a challenge to find the exhibitors and that most who come to this show want lower priced suppliers. I disagree as at the previous show I found a handful of great fashion and premium suppliers. Beside the main hall of the show they had heavy industrial suppliers of equipment set up, see below photos:
Industrial Fabric Knitting Machinery
Industrial Knit Machinery
Inside the show they had a trending area in the middle of the hall, see below photos:
Trending Area
Fabrics China Creation Competition
Robotic Trends
Fabric Trends
A few booths had models to show off their fashions, see below photos:
Model showing off their new fashions
Model mannequins
At 1:30pm I needed to leave the show to catch a taxi back to the hotel where I could catch the bus back to Shanghai. Upon leaving the main hall below is a photo of what I saw as I exited the show:
Expo Service Counter
Back in front of the hotel it seemed like the fashion industry was in full swing as trucks and workers kept on moving fabrics down the streets and into shops, see below photos:
Bulk Fabric Shops
Truck transportation
Human Transportation, how far did this guy travel?
Non-stop busyness
In closing I find the show is challenged with its identity and purpose. It will need a complete over hall and re-branding to attract the right buyers, exhibitors and media attention. The region of Zhejiang, Shaoxing and Keqiao is strong in the apparel industry and the show must demonstrate more of their strength to show that it has staying power and can compete and compliment against the larger Tier 1 and 2 cities such as Shanghai, Guangzhou and Beijing.
If you have any comments or feedback please leave below, thanks and happy textile sourcing.
I am writing to report on a tradeshow I was invited to attend from May 21st through May 23rd which is called the 2010 Chinese – Maqiao Warp Knitting Expo which was held during the Chinese Warp Knitting Week (May 18th – May 23rd) in Haining, China. It was a busy month and I didn’t think I would be able to attend but I found an evening and a day to attend and was there for the opening ceremony on May 21st.
The day before the show I called my friend in the government to ask her about attending the tradeshow and she advised she would look after me and my assistant during my visit to Haining. So early Thursday evening I took a train from one city to another to make the event and was welcomed by a driver and four star hotel compliments of the government and expo promotion council. The next day I wanted to be at the show early so I had the driver take us there at 8:30am. When I arrived there were not many people there and the exhibitors were preparing for the opening, so I took some pictures of the venue, see below:
Street View, Warp Knitting Week, Warp Knitting Mart and Tower in the background
The gated entrance with the tents in the background
The schedule for the week - "Chinese only"
Tradeshow Tents
The registration area outside the tents at 8:45am
Shortly before 9:00am the government officials, organizers and delegates arrived below is a picture of the excitement with video and camera crews:
Government, Organizers and Delegates arrive otherwise known as "GOD"
The opening ceremony started at 9:00am, it was a beautiful day and the sun was shining. Below are pictures with government officials and organizers giving speeches, wishes, and preparing for the inaugural ribbon cutting. The great thing about the show is they took into consideration there foreign guests and all speeches were in Chinese and English.
Government, Organizers, Delegates (GOD)
The audience (Ms. Yu and I)
Ribbon Cutting and celebration of the opening of the Warp Knitting Expo
The show took place in two places, one was the outside tents were the registration and ribbon cutting was and the other was inside the China Warp Knitting Mart. Below is a photo from inside the tent right after the opening ceremony. The isle ways were busy.
Tradeshow isle after opening
I spent the morning visiting all the relevant suppliers in the tents. It was good to discover new warp knitting suppliers offering jerseys, dazzles, mesh, lace, gingham cloth, waffle cloth, bleach cloth, mop thread and other sport/athletic fabrics. As well there were some suppliers offering non warp knitted products such as jersey twill, jerseys and denim. I ended up taking 280 product shots that will be featured on SourceTheGlobe.com in the near future. I will also report my discoveries to specific clients; if you would like to be included on this list let me know?
At 11:00am I was advised it was time to go for lunch and we should meet back at the front near registration. When I got there at 11:15am I was told to wait, so that’s what I did. I noticed a lot of Yellow shirts (employees) standing around and only a few people at the registration area, see below photo:
Registration area at 11:10am
Finally we were taken by a Van with other foreign and local guests to the local restaurant which is owned by the Haining government. When I arrived speeches were talking place at the restaurant. See the picture below from inside the restaurant.
Speeches and Lunch
By 12:30pm we were finished lunch and I was heading back to the show on a bus as I was eager to visit the China Warp Knitting Mart. When I got back to the show it appeared as everyone had left and there were only a few visitors in the Mart and at the show below is a picture from inside the mart and inside the tents:
China Warp Knitting Mart, 1:00pm
Tradeshow tents, 1:30pm
Back inside the Mart at the entrance they had a fashion show that featured warp knitted fashions that took place at 2:00pm, there was a handful of attendees/exhibitors that watched, see photos below:
Fashion Show - Warp Knitted Fashions
Fashion Show - Warp Knitted Fashions
Fashion Show - Warp Knitted Fashions
Fashion Show - Warp Knitted Fashions
Fashion Show - Warp Knitted Fashions
After the fashion show I spent another hour at the tradeshow in the mart and tent then hurried to the train station to see what was available for a seat to Shanghai, when I go there the line was out the door (30 minute wait) of the railway station, see below photo:
The 30 minute line up to purchase Train Tickets, Haining, China
When I finally go to the front of the line I found out that there were no more seats left on the fast train to Shanghai but I could have a standing space on a one hour journey which I gladly accepted. Below is a photo of standing room only during the journey:
Fast Train Standing Room Only - Haining to Shanghai
The next day I spoke with an exhibitor inside the tent about the attendance on day two of the Expo and she advised there were not many people, she advised that the show ended early. But she was ecstatic to see her favorite singer (Coco) on the evening of 22nd but advised the weather was not nice as it was cold and rainy. She advised that there were about 5,000 people who turned up to see the show even with the bad weather. See below a picture I took of the stage area for the concert which was located behind the mart and tower:
Concert Area
To conclude warp knitting is something every sport/athletic team will utilize and a few fashion and lingerie brands may also apply to their designs. In addition warp fabrics/fibers are used in awnings, cloths and mops. A show like this has many hurdles and challenges as warp knitting is very market specific and most warp knitting fabrics are staple products that do not change often. If this is your business I believe it is a good show for you to visit and say hello to your existing and possible new suppliers as well as it’s a great opportunity to meet relevant government officials. If you plan on attending let me know and I can try to guide or go with you. If you can’t visit and have a specific question and/or want, and need please send me an email.
If you would like to share any comments or stories please leave a comment. Thanks and happy warp knitting sourcing…
I couldn’t help but notice that the new Louis Vuitton store had finally opened on Huahai Road in Shanghai and to celebrate the opening there was a line up a dozen people strong that wouldn’t go away.
New Louis Vuitton store - line up - Huahai Road, Shanghai
I really liked their window, which is featured in the photo below:
Louis Vuitton store window - Huahai Road, Shanghai
I wonder if they are curious onlookers or real shoppers? One thing for sure Louis has its game on, every time I walk by a Louis store in Mainland China its busy and their branding is executed with a confidence similar to their products.
In addition to the new opening on Huahai Lu (Road) they are renovating their flagship store on Nanjing Xi Lu (West Road). See below photos:
Louis Vuitton Flagship packaging
Louis Vuitton Flagship packaging - Head-on
If you would like to share anything about Louis, please leave a comment… Happy shopping
At the end of March a friend in Vancouver asked me if I could assist in securing 3000 stainless steel water bottles for a promotion he was doing. I told him I knew a handful of suppliers and would assist him as needed.
This story is not about to many drinks from a bottle but is an actually true life story of my journey within China to make this one stainless steel bottle for a client in Canada. During the story you will read about the difficulty of doing business in China, the driving, the traffic, the almost near death experiences (1) driving down the highway the opposite direction through oncoming traffic (2) being taken to the highway where the taxi tries to pond you off to others (3) the actual car accident I was involved with a truck. Well reading this story please remember I have 18 years of experience doing business in Mainland China and have lived in China for 20 months.
From GotWaterBottles.com the pricing for this same model is $7.99/unit (one colour print) for over 1000 units plus set up fees, the item I was making is a 3 colour print, so there would be an extra charge of $1.50/unit for the two extra colours. The set up costs were $50 per colour, since this was a 3 colour bottle that would be $150.
The final cost for this bottle from GotWaterBottles.com would be $7.99 + $1.50 + $0.05 = $9.54/unit USD. My price is $2.66/unit CDN all in delivered to the client’s door in Canada. That is a savings of $6.88/unit, not bad for a promotion that could have cost $28,640 which now cost $7980, a savings of over $20,000 on one order.
See a picture of the item I was making below:
The story about making this Bottle
The next challenge was the delivery; the bottle had to be to Canada in less than a month. So the next morning I was up at 6:00am on my way to the train station at 7:00am and departing for Zhejiang at 7:45am. I arrived into the train station at 10:30am but my driver was late so I sat around til 11:00am, then we were on our way to the factory (another city) after a lunch stop at 12:30pm, finally arrived at the factory at 1:30pm, toured the facilities, looked at the showroom, and discussed the project on hand with the owner. By 3:30pm all details were finalized and confirmed with the factory owner, now we needed to drive to catch the 4:15pm train back to Shanghai. A 40 minute drive turned into a 1.5 hour journey. We were stuck in grid lock traffic and ended up taking a side route, which meant that we were now lost… being lost or not knowing where you are going is a common occurrence in China so I was not alerted. Anyhow to make a long story short we arrived in to the train station at 5:00pm and there were no more trains to Shanghai that night.
One suggestion was to stay in Jinhua and go back to Shanghai in the morning, but I did not want to go back to Shanghai if I was to stay the night, so I looked at the other option of driving back to the factory city and spending the night there which is what I did. The hotel was an additional cost of 300 RMB ($44 USD) and the unused train ticket which I sold for 50 RMB ($7 USD). I was up early the next morning, addressing business issues and planning my day of research in another city, which meant I had to get on a bus for another 1.5 hour journey.
That morning the Bus departed at 9:00am but within 30 minutes of being on the highway we experienced a huge traffic jam, as the bus driver is on a schedule he was quick to make a turn onto a side road which took him to another side road through a local village and then another side road back to the highway. But there was a problem as the side road intersected with the highway had the driver going back to the city it departed from. So instead the driver inched into the highway and started to drive head on into oncoming traffic, see below picture and video from the front seat of the bus where I was sitting.
The bus driver was looking to drive head on here
Thankfully I survived the 20 second drive down the opposite side of the highway crossing over 3 lanes of oncoming traffic to a location where the driver could get back on the highway going the right direction. Did you notice not one car honks their horns while driving head on into traffic. Adapt and change is the method, do not make a scene.
I arrived into my location at 11:00am and needed to find a taxi to take me to my next location. But I also needed to purchase a train ticket for my return journey to Shanghai. Thankfully well waiting for a taxi I noticed a train ticket office near the bus station, so I got in line to purchase a return ticket to Shanghai at 4:15pm. Well I was in the train station I got the address and distance expected for my next location.
Thankfully I found a cab who easily understood where I was going. On the drive to my location, the driver stopped to ask others waiting for a taxi to see if they were going the same direction, finally we found two other foreigners on the side of the road who were going the same direction but further so we picked them up for the drive.
I arrived to my next location at 11:30am, by 2:45pm I finished the additional research I wanted to do and did not want to miss my 4:15pm train to Shanghai so I made sure I allowed over one and half hours for travel for a 20 minute drive. Thankfully there was no traffic and I was at the train station early at 3:00pm. But catching a taxi to the train station that was a whole different story as it was raining outside and there were no taxis in site and many people waiting. Thankfully there was not a formal order to the waiting for a taxi and my Chinese kicked in and I was aggressive and got a taxi as others people arrived to the same location.
When I returned to Shanghai that night I received an email from the supplier that I confirmed the order with that they could not meet the delivery requirements and would have to cancel the order due to over capacity at the factory. I expressed my dissatisfaction and went to my 2nd option which was in waiting. Actually I already started communicating this factory at the same time, as they were my first choice but where slower to respond.
The second factory and I confirmed the order the next day and I had them start on a production counter sample that was produced and delivered to my door in Shanghai in 2 days. Upon receipt I approved the production sample, requested a Performa invoice so I could make a deposit. During the few days of conversation with my account manager, I noticed by his expression that he was a junior employee and requested that he get a senior employee to work with him on this order.
On April 1st I received the Performa invoice with the complete company name and deposit requirements, I quickly went online and processed the wire with my bank. The wire was confirmed as received by the employee but the employee had incorrectly spelt the company name and I would need to edit the bank wire, the name on the wire had a slight difference: Industrial Trading Co.,Ltd, When it should have been: INDUSTRY & TRADE CO.,LTD. In China this slight difference means allot and the supplier could not receive the deposit. So the next day I contacted my bank the next day to edit the bank wire the advised me that I would have to pay a 300 HKD change fee and hand deliver the document to their office with my signature. I expressed that I was in Shanghai and they expressed that I would need to courier the document to them. They then sent me the form I needed to complete with the change. The next day I made the change and went to the post office to send by Post Office to send the one page document by EMS, but when I was told it would take 4 days with EMS for the document to arrive. I was in shock and decided to it would be best to take a taxi to the Fed Ex office, when I arrived I confirmed that the envelope would be delivered the next day, the fee for delivery was 100 RMB.
The next 7 days, this junior employee gave me a 100% guarantee that everything was going smoothly with the order and it would be delivered on time. Which was a concern as this employee did not have a lot of prior experience. He expressed that he believed I was his teacher, I expressed that I am his client, not his teacher and the questions he was asking were inappropriate.
On April 9th this junior employee called me and told me that he just found out that the product would have to an export certificate for food grade on the stainless steel and this was not quoted in the price and that the inspection would take 15 days. I told him that his company specializes in this type of product and must have a solution to this problem. He finally talked to his manager who decided to cancel the order that evening.
On April 10th the junior employee expressed that his manager had canceled the order the evening before. I told him to immediately have the order re-instated, the employee stated this was impossible as the inspection fee was 6000 RMB ($882 USD) and he wanted to me to absorb the fee and order delivery delay, as it was a Saturday I immediately requested a meeting on Monday with senior management and/or the owner and expressed that he proceed with the order as originally agreed.
That Saturday I purchased my ticket for travel for travel the following day, Sunday, April 11th as I wanted to spend the evening before in the city of the original supplier, I spoke with the train reservations person in Shanghai in regards to the train ticket I was booking as it departed at 3:22pm, I asked if there would be buses running from one city to the next as I would be arriving in around 7:00pm, and I needed to take the bus for one hour to the next city. She advised me that buses would be running often. That day I also booked my hotel at a cost of 300 RMB ($44 USD) that I stayed in previously. After confirming my schedule I started communicating with the original factory regards to my order difficulties, I expressed and pleaded with them to take on the original order. But the staff member advised me that she had bad news as not only were they over capacity with production but also the building owner would take back the building they occupied at the end of the month, so they needed to find, secure and move into a new location. So there was no way she could take on the order.
On Sunday, April 11th I arrived into the train station at 6:45pm, haggled with a taxi (40 RMB) who took me to the bus station which we arrived at 7:15pm. When I got to the bus station I noticed a big crowd gathered outside the station. When I approached an attendant at the bus station, I was advised it was closed. So my next instinct was to take a taxi, so back to taxi negotiation skills 101. Finally after speaking/yelling/negotiating I found a taxi to take me to the next city for 150 RMB. We started on our journey through the city to the highway; the driver had to stop at a taxi station to report where he was going. But then we got 10 minutes onto the highway and the taxi driver pulled over and got out and started speaking with other cars/taxis that were also pulled over.
This is when I had to get out and get involved in the conversation as I wanted to know what was going on. The cabs were trying to group people together so they obviously could make more money. I actually think my fare was sold to someone else who was hoping that he could make more money by having two; three or four people pay a higher fare. Then an individual started telling me my fare would be reduced to 120 RMB but I would have to travel with two others. I started speaking/yelling/negotiating again with another individual who I believe just purchased my fare, actual I didn’t say much, I was just observing. Then after 10 minutes of yelling/negotiating with this person and others a bus approached and started yelling out the city name I was going to, so the other person who I was also trying to be grouped with got on the bus, so I followed and so did the other person who had bought my fare, he was lividly upset and was screaming at me at the top of his lungs to get in the other taxi. I choose to let him scream and scream (for 10 minutes) and then we finally agreed that I would pay 30 RMB for the taxi that brought me there. Finally the bus was able to depart and be on our way to the next city. The attendants and I agreed to a fare of 40 RMB for the bus ride.
Really after the way this individual was acting there was no way I was getting in a car that he had anything to do with.
The next morning I continued my conversation with the other factory regards to the bottle production but that employee stated that I should stay with my replacement factory, I finally agreed. At 10:00am the owner’s son arrived at the hotel in his new White Audi TT to pick me up and take me to his factory. He spoke good English and we chatted on the way to his factory. His driving was aggressive so I decided it would be best to try to locate the seat belt. I quickly learned that the seat belt had been altered and was not available for me to secure. Thankfully I survived the journey to the factory without a seat belt.
When I arrived we went to the owner’s son’s office with the employee and discussed the issue of the order. The owner’s son made a few phone calls and said the inspection would not be a problem. We agreed to start the order again and he confirmed a delivery of April 20th ex-factory. Then I was ushered for lunch with the factory owner and two employees. During lunch we discussed the business and opportunities briefly, and then I was taking back to the factory for the driver to take me back to the train station at 2:30pm.
The following day I communicated the new delivery to the company in Canada. That afternoon I received an email from the employee who stated that the factory owner’s son did not know everything about the order issues and that a April 20th delivery was unattainable, they requested an end of April delivery. I quickly responded requesting a confirmed new delivery date and asked if April 28th was ok.
On April 13th I departed for a preplanned trip for business to Hong Kong and Guangzhou to attend trade shows. During this time I continued communication with the employee via email, QQ, text, and phone conversations and the owner’s son via phone. I was unable to confirm the new delivery times and continued to press for dates without any confirmations.
On April 15th I departed Guangzhou for a preplanned vacation in Bangkok with 3 friends visiting from North America. During the vacation I continued requesting a delivery confirmation via QQ and email but did not receive a response. As my China Mobile phone did not work in Thailand I decided it would be best to purchase phone credits with Skype so I could make calls to the employee and owners son. On April 17th and 18th I sent emails to the employee that went unanswered so on April 19th and 20th I called the owners son and employee in regards to this order. On April 20th the employee sent me an email that the order was canceled. I expressed my disappointment and shock as we had agreed to this order on April 1st and they had received a deposit for this order and had giving me a written confirmation.
On April 20th I decided it would be best to end my vacation early and return to Shanghai to look after the order. I had advised the factory and employee that I would like a meeting with the factory owner and confirmed a meeting for April 22nd. That day I purchased a return ticket to Shanghai for $600 USD. I arrived back to Shanghai the evening of the 21st and it was too late to purchase a train ticket.
So the morning of April 22nd I got up at 5:30am again to depart for the train station at 6:30am to purchase a ticket to the closest city to the factory. But when I got to the train station the lines were all long, I waited 15 minutes in line to find out all seats were sold out and I would have to stand for the duration (2.5 – 3 hours) of the trip. I accepted this fact and quickly purchased the ticket at the same price as a sitting ticket.
On April 20th I confirmed the appointment with the employee and factory owner. After confirming the appointment I confirmed that the driver would be there to pick me up at the train station when I arrived the morning of the 22nd. I told him I would arrive at 10:20am and that the driver should not be late, I expressed for the driver to be there at 10:00am.
On April 22nd at 8:15am I texted the employee to tell him I was on the train and for him to make sure the driver was at the train station to pick me up. The factory was a one hour drive from the train station. As I never heard back from the employee I texted the employee again at 9:00am to ensure the driver would be at the train station to pick me up. After that text the employee phoned to tell me that the driver and he would be there to pick me up.
I arrived at the train station on time at 10:20am to see no driver or employee, so I immediately called the employee to find out where they were. The employee expressed the driver was out delivering product and that he and the driver would come and get me in an hour and half, which in China can mean in 3 hours. I expressed my disappointment again and advised the employee that I would take a taxi for one hour to his factory as I had limited time as my return ticket to Shanghai was at 4:15pm. At this stage I thankfully was talking to another employee at the company who was more adequate. This employee spoke with the taxi, gave the driver the address and negotiated the price (150 RMB/$22 USD) for the taxi. The taxi was a pleasant and refreshing trip and I arrived within the hour at 11:50pm. During the drive I texted and called the employee to make sure the owner was there for the meeting, I expressed the importance to ensure there were no additional delays.
Thankfully when I arrived the factory owner was there and we quickly went to his office for a meeting. They expressed that they would like to go for lunch I expressed that we could go for lunch after we finalized the order details. In preparation of the meeting the night before I produced a document highlighting the communication and confirmations of this order. The employee and factory owner apologized for the employee’s errors and the employee begged for forgiveness. The owner made a few calls in regards to the inspection and then the owner expressed that this order was small and a money losing proposition and that he would not cover the complete 5500 RMB inspection fee. The factory owner requested that I pay 3000 RMB ($442 USD), instead of negotiating I accepted not to further delay this order.
I immediately produced a production schedule for bottle making, bottle printing, flyer printing, shipping documents, and inspection. The factory owner had requested an additional week for the inspection time-line but I expressed that this order could not be delayed any more. I requested that the order be completed on the 6th instead of the 13th that was requested. After looking at the production time-line I had created and a few more calls to the inspector the order was finally confirmed to be at the shipping docks in Shanghai on May 6th. After the meeting I went for lunch at the local restaurant down the street with the two employees as the owner had to attend another appointment. After lunch the driver took me to the next city which was an hour away, we were 5 minutes away from the train station stopped at a traffic light and the driver proceeded forward when the light turned Green, but the driver did not see the oncoming truck who was driving through the intersection, I saw the truck and tried to warn the driver but it was too late and we impacted by the truck, see pictures below the pictures of the accident, the vehicles and each direction of the traffic lights.
Our Van after the accident
The Truck that crashed into our van
The traffic light from the direction we ( Van) were driving (working)
The traffic light from the direction the other vehicle (Truck) was driving (not working)
The direction we (Van) entered the intersection (open)
The direction of the other vehicle (Truck) that entered the intersection (closed for construction)
After the accident I was in shock and my neck and back was stiff and sore. I waited til the Police arrived then departed via taxi to the train station. I arrived just in time to catch my train.
Following the confirmation I called and emailed the employee to ensure the production had started the next day. I then followed up on a daily basis via QQ as it is a readily used form of communication in Mainland China. I also was double communicating with the other employee who now was assisting with this order. That day I also went to see a foreign doctor in regards to my neck and back, he confirmed I had soft tissue damage and whiplash. A 10 minute visit to the doctor cost 800 RMB plus 160 RMB ($141 USD) in medication.
The next few weeks, I went for massages and the gym on a regular basis to get back to good health, I am still going to-date. I went back to the factory for 2 days of final inspection on May 3rd and 4th. During lunch I found out that this factories largest buyers were Tesco, Wal-Mart, and Costco.
Thankfully this story has a happy ending and the order was completed and shipped to Shanghai on May 5th so it could be received on May 6th to get prepared for its journey to Canada on May 10th. Below is the final product in preparation for shipping:
The first color print - Powder Blue
3 colour screen print - final stages
Inspection and packaging
The Final Product
To make this long story short as it is really only one bottle, nothing is really easy in Mainland China… The original factory expressed that the 3 color screen print was difficult and that there were other complexities with this order like the flyer insert, stainless steel certification and low quantity (3000 units). As well I was dealing with an eager college graduate who wanted to make a difference and wanted to start establishing his business career at my expense. In Mainland China there are too many new university/college graduates applying for the same positions so this employee choose to move away from his family to start his career in a new city where his pay started at 1000 RMB ($147 USD) per month plus commission. This salary included his living quarters which were on the factory grounds. During our lunch conversation the employees mentioned that their wage did not include the food expense which would have to be paid by the employee. In China some factory employees will have lunch provided by the factory canteen, this factory did not have a canteen.
As an experienced professional I quickly recognized the inexperience of this employee so I requested that he seek assistance. I believe this employee did not have support staff to assist with this order. The factory just expects the employee to learn through trial and error at the customer’s expense. When the employee finally approached the management and owner they expressed their concern by canceling the order numerous times (April 9th and April 20th). I expressed that if they would have told me this on day one I would not have an issue changing suppliers, but now they had my deposit and we had consumed weeks with this order and a change was impossible and I needed them to complete the order. In addition to the above it takes many emails, confirming the production, production samples, changes, corrections, follow ups and more confirmations via email, phone, msn, QQ and in person visits.
A friend in Canada (Macully) who caught a weft of this and expressed his amusement that I had to physically go to the factory every time there was an issue, he mentioned isn’t it more effective via email. I expressed that in China Guanxi (In person meetings) is required and they prefer the preference of an in-person visit as it produces quicker and more cost-effective results when you are there in person. In certain circumstances I believe allot can be accomplished when dealing with a more senior employee but since this employee was a junior I had to go hold his hand. I finally agreed to be his teacher but told the employee he would have to start listening and follow my requests.
Now I understood why this other supplier had a price difference of over $20,000 to cover expenses associated with doing business in Mainland China. All in all I am delighted that the order is complete. I am confident I will never have to experience this again to make any production, hence why I wanted to share this story as I believe this is a once in a lifetime opportunity.
If you have any stories to share or would like to comment please leave below. Happy, safe and successful sourcing…